For any web3 founder or business leader, conducting research is critical. You need to interview your intended customer or user, and leverage research insights to guide your product development and commercial strategy.

Your Mission

This challenge is about developing your interviewing skills to gain unique insights not available online or from AI. Examples could include:

• Interviewing a web3 user about their experience with a recently launched product or service

• Interviewing someone about what their current pain points are, so that you can identify a gap in the web3 market to build something new

Submission Requirements

You’ll need to submit a short (1-2 page) word document that outlines:

• The product/service you want to collect insights on

• The interview plan - what questions do you intend to ask, and why?

• The insights gained - what did you learn about the user’s experience with the product/service/pain point that could inform either future product development (functionality, UX feedback) or commercial strategy (e.g. pricing, how to market)

To maximise your likelihood of winning:

• Also submit evidence that the interview actually happened (ideally a publicly available video on social media, or a private audio recording if preferred)

• Ask tough questions, including follow up questions - really dig into what your user/customer thinks and why - don’t accept lazy answers!

Good Luck!